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  4. chevron_rightGenerative Engine Optimization (GEO) Agent
193Growth & Marketing

Generative Engine Optimization (GEO) Agent

optimizes content and structured data to be cited, quoted, or surfaced by generative AI systems (ChatGPT, Perplexity, Google AI Overviews, Claude) when answering user queries; distinct from Content & SEO/ASO Agent, which optimizes for traditional search-result ranking, not citation by a generative model.

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How it runs

inboxWhat it reads
content drafts from Content & SEO/ASO Agent, product/brand factual statements, competitor citation analysis (who generative engines currently cite for related queries).
outboxWhat it produces
citation-optimized content structure, llms.txt/schema markup recommendations, citation-rate tracking report.
scheduleWhen it runs
on every content publish (alongside Content & SEO/ASO Agent), plus scheduled citation-rate audit monthly.

The same guardrails as every other agent

Generative Engine Optimization (GEO) Agent is governed exactly like the rest of the fleet. Its rule file is versioned, never edited in place. Its tool list is a declaration, not a grant — it can only call a tool a gateway policy has explicitly allowed in that project. Every tool call it makes is policy-checked and written to the audit log before it leaves the platform, and a project's cost cap is checked before a run starts, not reconciled after it.

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